CI&T has been named the Digital Agency of Record (DAOR) for Volkswagen of America, Inc., a significant win that positions CI&T to drive Volkswagen’s core digital marketing and ownership ecosystem in the U.S. market. This role will enhance the experience for Volkswagen’s customers, empower its dealers, and enable its employees.
In this capacity, CI&T will be responsible for strategy, design, and development across VW.com and the myVW app. The company leverages Generative AI tools to boost productivity and accelerate delivery, ensuring solutions are grounded in user needs and create tangible business value.
CI&T's product-led mindset and GenAI-enabled teams have already played an important role in the successful launches of the all-new, all-electric ID. Buzz, third-generation Tiguan, and refreshed Taos. This selection reflects CI&T's proven ability to drive growth through efficient delivery models and solve complex business, customer, and technical challenges for major automotive brands.
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