Colgate-Palmolive reported first-quarter 2025 net sales of $4,911 million, a decrease of 3.1% compared to the prior year, while organic sales increased 1.4%. GAAP diluted earnings per share (EPS) rose 2% to $0.85, and Base Business diluted EPS increased 6% to $0.91. The company achieved an 80 basis point increase in both GAAP and Base Business gross profit margins, reaching 60.8%.
Despite delivering organic sales and EPS growth in challenging market conditions, the company revised its full-year 2025 financial targets. Net sales are now expected to be up low single digits, including a low-single-digit negative impact from foreign exchange. Organic sales growth is projected to be between 2% and 4%.
The revised guidance, which incorporates the estimated impact of tariffs announced and in effect as of April 24, 2025, indicates that GAAP gross profit margin and advertising investment are expected to be roughly flat as a percentage of net sales. GAAP and Base Business EPS are both projected to be up low single digits. CEO Noel Wallace highlighted that uncertainty and volatility in global markets, including the impact of tariffs, remain challenging for the company.
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