Kingsford, a brand of The Clorox Company, and Miller Lite announced the return of their Kingsford x Miller Lite Beercoal. These charcoal briquets, infused with real Miller Lite, were previously sold out in record time on the Miller Lite Shop in both 2022 and 2023.
For the first time, Beercoal is now available at retailers nationwide for a limited time, marking a significant expansion in distribution. The product is designed to deliver a bold, smoky taste to grilled foods, combining the performance of Kingsford Original Charcoal with the flavor of Miller Lite.
Mitchell O'Furey, head of marketing at Kingsford, stated that the partnership was born from a shared love of flavor and bringing people together, and its return is due to popular demand. This re-launch and expanded availability are expected to drive consumer engagement and sales for the Kingsford brand during the summer grilling season.
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