On June 9, 2025, Chipotle Mexican Grill announced the upcoming launch of its new Adobo Ranch dip, set to be available on June 17. This marks the first new dip introduced by the burrito chain since queso blanco in 2020, and it will be offered at an additional cost of 75 cents per order.
The Adobo Ranch dip, made with adobo peppers, sour cream, herbs, and spices, is a spicier take on the popular condiment. This menu innovation is strategically aimed at boosting sales and drawing customers back to the chain, particularly after a sluggish start to the year.
Chipotle reported its first same-store sales decline since 2020 in the first quarter, and executives cited a pullback from consumers concerned about the economy. The introduction of new, appealing menu items like Adobo Ranch is a key tactic to drive incremental transactions and improve sales performance in the second half of the year.
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