On October 16, 2025, Coinbase announced it will add Binance’s native token, BNB, to its official listing roadmap. The announcement came from a company blog post dated Oct. 16. Coinbase has historically avoided listing Binance’s token, making the move a notable shift in its listing policy.
The BNB listing is part of Coinbase’s broader strategy to expand its asset offerings and attract users who trade Binance Chain assets. The announcement followed a social media exchange between Coinbase and Binance founder Changpeng Zhao, who urged Coinbase to list more BNB projects. Coinbase’s decision signals a willingness to accommodate cross‑chain demand.
By adding BNB to its platform, Coinbase will provide U.S. traders with direct access to Binance’s largest token, potentially increasing trading volume and fee revenue. The move also positions Coinbase as a more inclusive exchange, aligning with its goal of becoming a comprehensive on‑chain financial services provider.
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