On October 17, 2025, Coinbase Asset Management (CBAM) announced a partnership with iTrustCapital, the largest U.S. self‑directed digital‑asset IRA platform, to integrate a new Bitcoin yield strategy into iTrustCapital’s product lineup.
The partnership will allow accredited investors to hold CBAM‑managed Bitcoin participations within tax‑deferred IRA accounts, providing a way to earn Bitcoin’s beta return plus additional yield while maintaining IRA compliance and custodial security.
By extending its asset‑management offerings into the retirement‑investment arena, Coinbase gains access to a new customer base and a potential source of fee‑based revenue, reinforcing its strategy to diversify beyond transaction‑fee income.
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