Columbia Sportswear announced today the reintroduction of the Bugaboot™ 1, the company’s first ever footwear product, for a very limited release. The launch will feature 1,993 individually numbered pairs, each priced at $250, and will become available on October 14 at Columbia.com and select global retailers. The initial sale will open at 7:00 am PDT for Greater Rewards members, with the public release the following day.
The Bugaboot was originally launched in 1993 as a collaboration between Columbia founder Gert Boyle, CEO Tim Boyle, and footwear icon Peter Moore. The 2025 edition honors the original design while incorporating modern engineering such as Omni‑Grip traction and Techlite lightweight cushioning, positioning it as a blend of heritage and contemporary performance technology.
This limited‑edition launch marks a significant expansion of Columbia’s product portfolio into footwear, a category that has been a growth focus for the company. By re‑introducing a classic boot with updated technology, Columbia aims to attract both loyal heritage customers and younger consumers seeking functional outdoor footwear, potentially generating incremental revenue and strengthening brand equity.
The release will be promoted through Columbia’s e‑commerce platform and key retail partners including Complex, Lapstone & Hammer, Packer, Solefly, West, and Wish. Each boot will come in custom packaging featuring a matching box, keychain, and unique tissue paper, underscoring the collectible nature of the product and reinforcing Columbia’s commitment to quality and design.
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