On November 19, 2024, shareholders of Campbell Soup Company overwhelmingly approved a change in the company's official name to The Campbell's Company. This decision reflects the company's broad portfolio of leadership brands, which extends beyond its iconic soup products.
The new name is intended to retain the company's established brand recognition and heritage while accurately representing the full scope of its offerings, including popular brands like Goldfish crackers and Rao's pasta sauce. CEO Mark Clouse stated that this 'subtle yet important change' reflects the breadth of the company's portfolio.
The change will become effective following the filing of an amendment to the company’s certificate of incorporation with the state of New Jersey. This rebranding aligns with Campbell's strategic pivot towards premium segments and accelerated growth opportunities across its Meals & Beverages and Snacks divisions.
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