On July 9, Jay Chou officially announced his presence on Douyin, leading to a significant surge in shares of Jay Chou-related companies. This event is seen as expanding the commercial monetization space of IP and delivering a powerful boost to the entire Chinese Pop Culture industry.
Pop Culture Group Co., Ltd. (CPOP) has been deeply engaged in the Chinese entertainment industry, owning multiple IPs with millions of followers and possessing digital entertainment distribution channels. The company leverages MCN organizations and influencers to expand its reach for brand promotion and e-commerce.
CPOP currently owns Web 3.0 digital collectibles, including 'Bored Ape' and 'Hip-Hop Master' NFTs, and has executed creative projects around these assets. The success of Jay Chou's company's 'Fantasy Bear' NFT project, which recorded a single transaction of 3.2 million yuan, underscores the potential CPOP aims to capture in the digital collectibles market.
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