Creative Realities, Inc. announced the successful deployment of a proof-of-concept (PoC) digital signage system at Circle K Mexico. This initiative, launched at a select location, includes four promotional screens showcasing localized content for seasonal promotions, corporate news, and timely offers. This deployment follows Creative Realities’ recent announcement of its expansion into Mexico and the broader Latin American market.
This marks Circle K Mexico's first foray into digital signage, providing a dynamic and environmentally friendly solution by reducing reliance on printed signs. The initiative supports Circle K’s sustainability goals, cutting costs and decreasing environmental impact. It also enables the company to track sales behavior in promoted product categories and link campaign performance directly to results.
Creative Realities provided end-to-end support, including hardware, ReflectView content management software, network strategy, technical assistance, and content optimization. Following successful results from this initial PoC, Circle K intends to expand the pilot across five additional stores, with the potential for eventual deployment in up to 200 stores nationwide. This expansion signifies a substantial opportunity for Creative Realities in the Latin American convenience retail sector.
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