Creative Realities, Inc. announced the launch of AdLogic CPM+™, a new campaign planning and management platform with programmatic functionality. This solution is specifically designed to empower in-store retail media networks, offering integrated and flexible tools for advertisers and publishers. The platform aims to address challenges related to campaign performance, cost-efficiency, and scalability in the retail media landscape.
AdLogic CPM+™ combines robust programmatic capabilities with a user-friendly self-serve interface, simplifying campaign execution and enhancing targeting precision. This integration is expected to eliminate unnecessary intermediation fees, allowing publishers to maximize revenue retention. The platform seamlessly integrates with CRI’s existing AdLogic™ ad-serving platform and CMS systems, including ReflectView™.
The launch of AdLogic CPM+™ positions Creative Realities as a comprehensive provider for in-store retail media solutions, from infrastructure deployment to advanced campaign management. This strategic innovation is expected to unlock new, higher-margin monetization models for the company. Creative Realities will debut AdLogic CPM+™ at the National Retail Federation (NRF) 2025: Retail’s Big Show in January.
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