Creative Realities, Inc. announced its financial results for the fiscal fourth quarter and full year ended December 31, 2024. For Q4 2024, sales were $11.0 million, a decrease from $14.5 million in Q4 2023, primarily due to deployment timing of certain projects. Hardware revenue was $3.9 million, down from $7.7 million in the prior-year period, while service revenue increased to $7.2 million from $6.8 million.
The company reported a net loss of $2.8 million, or $(0.27) per diluted share, in Q4 2024, compared to net income of $1.4 million, or $0.14 per diluted share, in Q4 2023. Adjusted EBITDA for the quarter was $0.5 million, a decrease from $2.8 million in the prior-year period. Despite the quarterly decline, full-year 2024 sales reached $50.9 million, representing a 13% increase from fiscal 2023.
Management anticipates solid revenue growth, particularly in the second half of 2025, as new deployments come online. The company remains focused on leveraging its capabilities to strengthen new business development initiatives and improve operating results. The recent launch of the AdLogic CPM+ platform is expected to significantly enhance the in-store media experience and contribute to future revenue and additional SaaS revenue.
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