On October 8, 2025, FormAssembly announced the launch of its Atlas platform, a next‑generation enterprise data collection and automation solution. Atlas introduces FormAssembly AI (Fai), an autonomous AI assistant that can generate branded, enterprise‑ready forms and workflows without manual coding. The platform is designed to integrate seamlessly with Salesforce and other key systems of record.
A key feature of Atlas is its new connector architecture, which gives enterprises greater control over data integrations and speeds the creation of robust connections to critical business applications. The enhanced Salesforce Workflow Connector includes a redesigned UI, smarter data mapping, and advanced automation logic that eliminates manual rework, reduces errors, and ensures clean, structured, AI‑ready data.
By pairing Fai with the improved connector, users can create secure, branded workflows in minutes and maintain accurate, consistent CRM data, positioning Salesforce for deeper Agentforce adoption. The launch was showcased at Dreamforce 2025, where attendees could experience Fai and other Atlas enhancements at booth #527, underscoring Salesforce’s commitment to expanding its AI ecosystem.
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