Salesforce today released a forecast predicting that U.S. online sales growth during the 2025 holiday season is expected to slow compared to the previous year. This anticipated slowdown is attributed to price-conscious shoppers tightening their budgets amidst rising living costs.
The forecast indicates a challenging retail environment where consumers are likely to be more selective with their spending. This trend could impact various sectors of the e-commerce market, including businesses that rely on Salesforce's commerce and marketing cloud solutions.
As a leading provider of customer relationship management and e-commerce platforms, Salesforce's insights into holiday spending trends are significant for understanding the broader economic landscape. The company's data suggests that retailers will need to adapt their strategies to cater to more frugal consumer behavior in the upcoming holiday season.
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