Salesforce today unveiled two AI-powered innovations for retailers: Agentforce for Retail and Retail Cloud with Modern POS, designed to boost productivity and sales while delivering more personalized shopping experiences. Agentforce for Retail includes a new library of pre-built agent skills to automate time-consuming tasks such as order management, guided shopping, appointment scheduling, and loyalty programs.
The new Retail Cloud with Modern POS is a cloud-based system that unifies online and offline shopping data on a single platform. This provides store associates with a single entry point to serve shoppers more effectively, offering features like mobile POS, clienteling, endless aisle, mixed cart, omnichannel fulfillment, and inventory management.
These solutions address a critical industry need, as 81% of retail executives report that inefficient processes and technology drain associate productivity, with nearly 78% of store associates lacking a single, actionable view of their shoppers. By harmonizing data from in-store, commerce, marketing, service, and loyalty systems, Salesforce aims to unlock new levels of operational capacity and drive business growth for retailers.
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