SharkNinja, a global product design and technology company, is implementing Salesforce's Agentforce and Commerce Cloud to drive global growth by scaling its personalized customer service approach with autonomous agents. This strategic adoption will enable SharkNinja to provide 24/7 tailored support across more than 30 markets.
Agentforce will create an always-on digital workforce for SharkNinja, capable of guiding customers through the buying process, answering product questions, troubleshooting issues, and managing returns. This automation aims to streamline human agent workloads, allowing them to focus on more meaningful and high-impact interactions.
Velia Carboni, CIO of SharkNinja, stated that Agentforce is key to building a community that keeps consumers returning, supporting the company's rapid global expansion. By integrating customer data with service and support functions, Agentforce will enhance brand loyalty through tailored support interactions and personalized recommendations based on purchase and service history.
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