Cerence AI Powers Next-Gen Mercedes-Benz MBUX with Advanced GenAI in New Electric Sedan

CRNC
October 05, 2025

Cerence Inc. announced that its core technologies are supporting new agentic and generative AI capabilities in the next-generation of MBUX, Mercedes-Benz's infotainment system. This advanced system will roll out first in the all-new and all-electric Mercedes-Benz CLA sedan.

This deployment marks an important milestone in the long-term collaboration between Cerence AI and Mercedes-Benz, and it is also the first launch of the automaker's MB.OS. Cerence AI collaborated closely with Mercedes-Benz's global development network to develop the MBUX Virtual Assistant.

Cerence's AI solutions, including speech signal enhancement, cloud-based neural speech recognition, natural language understanding, and embedded neural text-to-speech, serve as core input and output mechanisms across 25 languages. This enables seamless interaction and more natural, empathetic responses from the MBUX Virtual Assistant, which takes the form of a 'living' Mercedes-Benz star avatar.

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