Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc., reported robust results from its beta testing of Criteo's Onsite Video retail media solution. The test campaign showed a 280% increase in click-through rates, indicating deeper customer engagement.
When paired with sponsored product ads, Criteo's Onsite Video solution also drove a 460% lift in sales for Albertsons Media Collective. These results highlight the solution's effectiveness in influencing purchase decisions and connecting brands with new audiences.
The Onsite Video solution integrates shoppable video ad formats directly into the digital storefronts of Criteo's retailer partners. This capability allows brands and advertisers to bridge storytelling and sales at the point of purchase, driving both brand affinity and conversions.
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