Criteo announced on June 13, 2025, an expanded global partnership with dentsu, a leading global marketing and advertising agency network. This collaboration marks the first time Criteo's complete Commerce Media Platform stack will be utilized by a top holding company.
Through this partnership, dentsu's portfolio of brands and retailers will gain access to Criteo's AI-enhanced audiences, buying tools, consultancy services, and measurement capabilities. This integration aims to drive more effective commerce and performance media campaigns for dentsu's clients.
The partnership will combine dentsu.Audiences, dentsu's global data and identity solution, with Criteo's Commerce Audiences, which are built from the world's largest open commerce dataset. This combined offering will be activated across Criteo's demand platforms, providing a unique and powerful solution for advertisers.
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