Criteo announced on September 10, 2025, a new integration with Google for onsite retail media, marking a significant milestone as Criteo is named Google's first onsite retail media partner. This partnership aims to expand opportunities for brands across the digital commerce landscape.
The integration will initially be available through a limited beta to select customers in the Americas via Google Search Ads 360, with plans for global expansion and inclusion in additional Google Marketing Platform tools. This allows Criteo's global network of over 200 retailers to receive demand from Google Search Ads 360.
For advertisers, the integration offers a powerful combination of scale, efficiency, and transparency, with the flexibility to create, launch, and optimize campaigns across Criteo's scaled retailer network within Search Ads 360. This collaboration is expected to empower a more diverse set of retailers to attract advertising budgets and enable brands to invest confidently across the broader ecosystem.
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