Criteo announced on July 17, 2025, a global integration with Mirakl Ads, the retail media solution from Mirakl, to accelerate marketplace revenue growth. This strategic alliance aims to unlock the untapped opportunity presented by retailers' mid-to-long-tail advertisers.
The collaboration combines Mirakl's extensive ecosystem of brands and third-party sellers with Criteo's retail media supply and ad-serving technology. This integration is designed to empower retailers to generate new revenue streams at scale through AI-automated and efficient campaign execution.
Mid-to-long-tail advertisers, consisting of thousands of smaller brands and marketplace vendors, represent a significant portion of advertising investment. This partnership supports these advertisers with self-service tools and automated campaign management, enabling them to efficiently scale their retail media efforts across multiple marketplace platforms.
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