Criteo announced on July 29, 2025, a new partnership with WPP Media aimed at scaling commerce intelligence to Connected TV (CTV). This collaboration combines WPP Media's Open Intelligence with Criteo's real-time commerce signals to enable advertisers to reach qualified consumers across premium CTV inventory.
The partnership offers a turnkey solution for brands to connect with audiences across channels like CTV, leveraging curated audiences built from high-fidelity commerce signals. This allows for the activation of commerce-first CTV strategies in any Demand-side Platform (DSP).
Criteo's Commerce Grid Supply-side Platform (SSP) will facilitate the activation of these audiences, connecting ad exposure to measurable outcomes such as foot traffic and sales. This initiative positions Criteo to drive full-funnel, performance-driven strategies in the rapidly growing CTV market.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.