Criteo announced on June 17, 2025, the launch of its Auction-Based Display technology, designed to bring programmatic flexibility into retail media environments. This new offering is now available to retailers globally, including current users like Costco and Shipt, with Albertsons Media Collective expected to adopt it soon.
The technology provides biddable trading optionality, flexible pricing, and streamlined workflows, complementing existing reservation-based deals. This allows retailers and marketplaces to unlock new monetization opportunities and access national media budgets.
Advertisers benefit from standardized campaign execution and measurement across Sponsored Products, Display, and Video within a single platform. This innovation helps retailers maximize yield on high-demand placements while offering advanced controls for ad relevancy.
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