Criteo announced on March 18, 2025, an expanded partnership with Endeavour Group, Australia's leading drinks and hospitality business. This collaboration designates Criteo as Endeavour Group's partner, marking a significant win as Endeavour Group transitions from Microsoft's PromoteIQ platform.
The partnership will enable Endeavour Group's brands and agencies to enhance their campaigns, performance, and reporting capabilities through Criteo's Retail Media Onsite Ad-Serving Platform. Criteo's AI-powered retail media solutions will inform and serve sponsored products and display ads to consumers.
This expansion strengthens Criteo's retail media footprint in Australia, extending its presence into the liquor industry. The partnership aims to elevate Endeavour Group's position in the $2.1 billion Australian retail media market by providing extensive analytics, reporting, and attribution modeling.
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