Criteo S.A. announced on April 23, 2025, the general availability of its Onsite Video solution for retail media. This new offering integrates shoppable video ad formats directly into the digital storefronts of Criteo's retailer partners, including Albertsons Companies, Inc., Costco, and Walmart Mexico.
The Onsite Video solution provides a comprehensive, full-funnel onsite advertising suite, combining Video, Display, and Sponsored Product ad formats within a single unified platform. This aims to bridge storytelling and sales at the point of purchase, driving both brand affinity and conversions.
Early adopters have demonstrated significant results; Albertsons Media Collective, a beta partner, reported a 280% increase in click-through rates and a 460% lift in sales when shoppers were exposed to both Onsite Video and Sponsored Products. This highlights the solution's impact on customer engagement and purchase decisions.
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