Criteo announced on July 24, 2025, the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media. Reporting to Chief Product Officer Todd Parsons, Schobeiri will lead global efforts to evolve Criteo's performance media offerings into a full-funnel, cross-channel, self-service platform.
Schobeiri brings over two decades of experience in building global technology organizations and scaling product development teams, with deep programmatic expertise and a strong foundation in data-driven advertising. His role will focus on advancing Criteo's strategy of building AI-first products for commerce.
Additionally, Sandeep Hejmadi joined as Senior Product Director, Data Marketplace, reporting to Arnaud Chataignier, VP of Platform Services. Hejmadi's expertise in data infrastructure and identity solutions will fortify Criteo's foundational AI capabilities and innovate new data offerings for the agentic era.
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