Homes.com, a CoStar Group online residential marketplace, returned to the Super Bowl with two 30-second advertisements, continuing a $1 billion marketing initiative launched in early 2024. These ads aim to confidently position Homes.com as a leading home-shopping site.
The marketing campaign has driven substantial audience growth, with the Homes.com Network reaching 110 million average monthly unique visitors in the fourth quarter of 2024, nearly doubling Realtor.com's reported 62 million. Consumer brand awareness for Homes.com has also surged from 4% to 33% within one year.
Homes.com emphasizes its 'Your Listing Your Lead' model, which directs leads directly to listing agents, contrasting with other portals that may divert leads. This approach has resulted in Homes.com Members winning 58% more listings, demonstrating the platform's value proposition for home sellers and agents.
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