CTW Cayman launched the browser‑based title "Crayon Shinchan: My Sugoroku Great Strategy" on its G123.jp platform on December 2 2025. The game is a sugoroku‑style board game that features characters from the long‑running Crayon Shinchan anime, and it can be played instantly without any download or registration.
The release brings the total number of games on G123.jp to 30, underscoring CTW’s strategy of leveraging licensed anime IPs to attract a wide audience across mobile, PC, and tablet devices. The free, instant‑play model differentiates CTW from competitors that rely on app‑store friction and subscription models.
The Crayon Shinchan IP is highly recognizable in Asia and beyond, positioning CTW to capture international traffic. The launch aligns with the company’s focus on scaling global operations and expanding its user base, as reflected in FY2025 revenue growth of 32% to $90.4 million.
FY2025 results showed revenue up 32% YoY, but net income fell to $3.8 million from $6.0 million due to increased advertising spend and scaling costs. Adjusted EBITDA declined to $8 million from $12 million. The margin compression is attributed to higher marketing expenses that support new launches such as Crayon Shinchan.
CEO Ryuichi Sasaki said the new game launch is part of a robust pipeline that will drive revenue growth in FY2026. He highlighted the value of IP partnerships and the potential of Crayon Shinchan to attract new users.
CTW is recognized as the largest anime IP‑based HTML5 platform globally, and the addition of Crayon Shinchan strengthens its competitive edge. The free‑to‑play, no‑download model continues to attract users and reduce acquisition costs.
While the company is investing heavily in user acquisition, the launch is expected to contribute to international growth and support CTW’s long‑term strategy of expanding its IP portfolio and monetization across multiple regions.
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