Customers Bank, the $24 billion‑asset subsidiary of Customers Bancorp (NYSE: CUBI), has opened new branch offices in Irvine, Sherman Oaks, Sacramento, Reno, and Las Vegas. The move marks the bank’s first physical expansion into these five West Coast markets since its 2020 turnaround, underscoring a renewed focus on high‑growth regions that host entrepreneurs, privately held businesses, commercial real‑estate developers, and institutional investors.
The expansion reflects Customers Bank’s “high‑touch, high‑tech” strategy, which blends technology‑enabled product offerings with a single‑point‑of‑contact service model. By establishing a local presence staffed by seasoned professionals with strong community ties, the bank aims to deepen relationships and capture market share in a region that has seen significant consolidation and the closure of community banks following the Silicon Valley Bank collapse. The five new locations were chosen after a detailed market analysis that identified robust demand for relationship‑driven banking in the San Diego, Los Angeles, Sacramento, Reno, and Las Vegas corridors.
Sam Sidhu, President and CEO, said the expansion “is a natural extension of our business strategy and reinforces our belief that great banking combines high‑tech capabilities with local, high‑touch relationships.” He added that customers are increasingly looking for “relationship‑type banking, as opposed to the 1‑800 number, or worse, black‑box type banking, where you don’t know what you’re going to get.” These comments highlight the bank’s intent to differentiate itself from larger, impersonal institutions by offering personalized service through a national platform.
Customers Bancorp’s recent financial performance supports the expansion narrative. In Q3 2025 the company reported net income of $73.7 million and earnings per share of $2.20, beating analyst expectations by $0.30 (about 15 %). The strong results were driven by a 12 % increase in net interest income and disciplined cost management, which helped offset a modest rise in operating expenses. The bank’s net interest margin improved to 4.5 % from 4.3 % in the prior quarter, reflecting favorable interest rate movements and a higher mix of premium loan products.
The new branches position Customers Bank to capture a larger share of the West Coast banking market, where regional banks have been consolidating and many small community banks have closed. By offering a high‑touch, high‑tech model, the bank can attract clients who value personal relationships while leveraging its national payment network and digital asset capabilities. The expansion also aligns with the bank’s broader objective of reinforcing its reputation for relationship‑driven banking and capitalizing on the growing demand for commercial real‑estate and institutional lending in the region.
Overall, the opening of five new West Coast branches signals Customers Bank’s confidence in the region’s growth prospects and its commitment to expanding its physical footprint while maintaining a technology‑enabled, customer‑centric service model. The move is expected to strengthen the bank’s market position, drive deposit and loan growth, and support continued earnings momentum in the coming quarters.
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