Good Sam Deepens Financing Partnership with Octane Lending, Expands Technology Rollout

CWH
December 16, 2025

Good Sam, a subsidiary of Camping World Holdings, announced a deeper partnership with fintech lender Octane Lending that will embed Octane’s instant‑decisioning technology across Camping World’s 197 dealership locations and its digital buying platforms. The move is designed to increase loan origination volumes and streamline the finance‑and‑insurance process for RV buyers, giving Good Sam a stronger foothold in the growing branded‑financing market.

The partnership also includes Good Sam’s participation in Octane’s $100 million Series F funding round, which valued the company at $1.3 billion post‑money. Camping World’s investment in the round is part of a broader strategy to diversify funding sources and gain deeper insights into credit mix, approval rates, and loan performance—data that can refine Good Sam’s customer lifetime‑value models.

Good Sam’s president, Matthew Wagner, said the collaboration will enable a broader audience of qualified buyers to access branded financing while delivering cost savings and return on investment through technology integration. Wagner highlighted that the pilot launched in January 2024 already demonstrated a measurable lift in F&I performance, and the expanded partnership will scale that success nationwide.

Camping World’s financials provide context for the partnership’s importance. In Q3 2025 the company reported revenue of $1.8 billion, up from $1.72 billion in Q3 2024, but it posted a net loss of $29.4 million, a sharp reversal from the $8.1 million profit in the same quarter a year earlier. The loss reflects higher operating expenses and a shift toward investment in growth initiatives, underscoring the need for additional revenue streams such as the Octane partnership.

The partnership is expected to boost F&I income by increasing the volume of branded loans and reducing friction in the sales funnel. By embedding Octane’s technology, Camping World can capture more financing revenue per vehicle sale and improve customer experience, which may help offset the company’s recent profitability challenges. The move also signals confidence in the long‑term viability of the Good Sam ecosystem as a key driver of revenue growth.

Wagner noted that the partnership will preserve Camping World’s asset‑light strategy, allowing the company to focus on core retail operations while leveraging Octane’s technology to generate incremental revenue without significant capital outlay. The collaboration also provides access to a broader pool of capital, which can help the company manage its cash burn and debt profile in the face of ongoing industry headwinds such as rising OEM prices and consumer demand uncertainty.

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