Caesars Entertainment announced on November 19 that users in Missouri can now register and fund accounts on its Caesars Sportsbook mobile app, a move that follows the pre‑registration opening on November 17. The app will be live from day one in Missouri, making it the first state where Caesars’ universal digital wallet is available to support seamless deposits and withdrawals across all Caesars platforms.
The pre‑registration period is a strategic effort to build an early user base before the state’s official sports‑betting launch on December 1. By allowing 21‑year‑olds to create accounts now, Caesars positions itself to capture market share in a highly competitive environment that will also include BetMGM, FanDuel, DraftKings, Fanatics, and bet365. The early registration also gives Caesars a head start on customer acquisition and data collection, which can inform future marketing and product enhancements.
Caesars’ digital strategy hinges on the integration of its loyalty program, Caesars Rewards, with the new wallet. The unified player experience is expected to increase retention and drive higher wagering volumes, supporting the company’s goal of generating over $500 million in Adjusted EBITDA from its Digital segment by early 2026. The wallet’s day‑one availability in Missouri is a first for the company and underscores its commitment to leveraging technology to accelerate growth in new jurisdictions.
Financially, Caesars reported Q3 2025 consolidated net revenues of $2.9 billion and Adjusted EBITDA of $884 million, despite a net loss of $55 million. The Digital segment’s Adjusted EBITDA rose to $80 million in Q2 2025 from $28 million in Q3 2025, illustrating the rapid acceleration of the digital business. The company’s debt load remains high at $11.9 billion, but recent debt redemptions are reducing interest expense and improving free cash flow.
The pre‑registration launch in Missouri is a key milestone in Caesars’ broader digital expansion. It demonstrates the company’s ability to deploy technology quickly in new markets, while the integration of the digital wallet and loyalty program positions Caesars to capture a larger share of the growing online sports‑betting market. These developments reinforce the company’s strategic focus on digital growth and debt management, both of which are critical to achieving its long‑term financial targets.
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