Digital Brands Group announced a partnership with SECUR3D that expands its suite of technology tools for eCommerce brands, adding AI‑powered intellectual property protection to its portfolio.
SECUR3D’s flagship product, AssetSafe, creates a unique digital fingerprint for each brand asset, enabling real‑time detection of theft, infringement, and unauthorized use across global marketplaces. The technology is designed to reduce counterfeit exposure and safeguard consumer trust before products go live on leading platforms.
CEO Hil Davis said the collaboration strengthens DBGI’s ability to protect and grow eCommerce brands, while SECUR3D CEO Otis Perrick highlighted the partnership’s potential to protect trademarks and IP for universities and other retail brands. The deal aligns with DBGI’s digital‑first growth strategy and could open new revenue opportunities by adding IP protection services to its portfolio.
DBGI has faced declining revenues and net losses in recent quarters, and analyst sentiment has been largely negative. The partnership is therefore a key initiative to demonstrate growth and innovation, reinforcing the company’s competitive moat in the digital apparel space and addressing headwinds from a challenging financial environment.
The collaboration positions DBGI to leverage SECUR3D’s AI capabilities to enhance brand authenticity, reduce counterfeit risk, and create a scalable, high‑margin service that can be offered to a broader range of eCommerce and retail customers.
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