DDC Enterprise Limited increased its Bitcoin holdings to 1,383 BTC after buying 200 BTC on January 15 2026. At the time, Bitcoin was trading at $95,579, valuing the holdings at roughly $132 million—up from $114 million for 1,183 BTC at year‑end 2025.
The transaction is part of DDC’s crypto‑centric treasury strategy launched in May 2025, which positions Bitcoin as a core reserve asset. The company has already agreed to purchase an additional 300 BTC, indicating a continued accumulation plan. DDC’s Bitcoin holdings now represent 0.046482 BTC per 1,000 shares, and the period‑to‑date yield on its Bitcoin portfolio is 16.9%.
CEO Norma Chu emphasized that the purchase reflects a governance‑led, risk‑aware framework and that Bitcoin remains a durable, long‑term reserve asset and hedge against inflation and currency debasement. She said the company remains confident in Bitcoin and is committed to building durable shareholder value.
DDC’s broader financial profile supports the treasury move. The company achieved profitability for the first time in the first half of 2025 and posted record‑high gross margins of 33.4%. It holds more cash than debt and liquid assets that exceed short‑term obligations, giving it the flexibility to allocate capital to Bitcoin.
DDC has partnered with Kraken for trading and custody and with Wintermute for OTC liquidity, ensuring efficient execution of its Bitcoin purchases. The company also plans to launch a Preferred Share Issuance Program to fund further treasury expansion, underscoring its long‑term commitment to the strategy.
The purchase aligns with DDC’s dual business model, balancing its core Asian food platform with a growing digital‑asset treasury arm. By increasing its Bitcoin holdings, DDC seeks to diversify its balance sheet and enhance resilience against macro‑economic volatility.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.