Dillard's, Inc. announced a strategic U.S. wholesale partnership with Lulus Fashion Lounge on September 26, 2024. As part of this collaboration, Lulus will introduce a special occasion collection in over 30 Dillard's stores.
The partnership aims to expand Dillard's product assortment, with a focus on homecoming attire initially, and plans for a prom assortment in the upcoming year. This move is expected to enhance Dillard's appeal to customers seeking contemporary fashion for significant events.
The introduction of Lulus into Dillard's physical retail locations and online platform represents an effort to diversify brand offerings. This strategic alliance could contribute to increased foot traffic and online engagement by catering to evolving consumer preferences in the special occasion market.
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