Denny's announced on September 23, 2025, a unique marketing collaboration with the upcoming movie 'Good Fortune,' which is set to be in theaters on October 17. The partnership includes a movie-inspired menu and exclusive merchandise.
The menu features 'Good Fortune' late-night deals, aiming to attract customers during a daypart where Denny's has historically seen strong performance. This initiative is designed to generate excitement and drive traffic by connecting the dining experience with popular culture.
By leveraging the movie's release, Denny's seeks to engage a broader audience and create a themed experience for its guests. Such collaborations are part of the company's strategy to innovate its marketing efforts and provide compelling reasons for customers to visit its restaurants.
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