Denny's announced on August 27, 2025, the launch of a new value menu featuring '5 Slams Starting at $5.' This initiative aims to make it easier for families to enjoy a great meal with value-packed deals, particularly as back-to-school and fall activities ramp up.
The company also introduced a new limited-time menu, which includes the Grand Slam Burrito. These new offerings are designed to provide compelling options and drive traffic by catering to consumer demand for both value and innovative menu items.
In addition to the new value menu, Denny's launched its 'Booth Bucks™ Rewards Program.' This new rewards program is intended to enhance customer loyalty and engagement, offering benefits that encourage repeat visits and strengthen the brand's connection with its guests.
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