Keke's Breakfast Cafe, Denny's Corporation's high-volume, low-hour breakfast and brunch franchise, announced on July 23, 2025, that it celebrated 10 new cafe openings in the first half of 2025. This achievement marks a strong period of growth for the emerging brand.
The new openings contribute to Keke's continued expansion across high-potential United States markets, moving beyond its Florida base. This aggressive development strategy is a critical component of Denny's overall growth plan, aiming to diversify its portfolio and capture market share in the rapidly expanding daytime eatery segment.
Keke's has also incorporated a brighter, more vibrant new image into all new cafes, with over 70% of the company fleet already converted. The brand's focus on exceptional service, made-to-order moments, and craveable flavors, combined with its expansion efforts, positions it as a key driver for future consolidated growth for Denny's Corporation.
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