DiDi Global's Brazilian subsidiary, 99, filed a lawsuit on August 18, 2025, against Chinese rival Keeta in a Sao Paulo court, alleging trademark infringement and unfair competition. This legal action marks an escalation of the rivalry between the two companies in Brazil's food delivery market.
The lawsuit by 99 claims that Keeta, owned by Chinese delivery giant Meituan, is using colors, graphics, and fonts similar to 99's platform to gain an unfair advantage and confuse Brazilian consumers. This follows a previous lawsuit where Keeta accused 99Food of attempting to restrict restaurants from partnering with multiple delivery platforms.
The intensified legal battle underscores the aggressive nature of competition in international markets as Chinese internet giants expand their operations globally. Meituan has announced plans to invest $1 billion in Brazil, signaling its commitment to the market, while DiDi's 99Food unit, which was revived in April 2025 after being folded in 2023, faces direct challenges.
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