Trump Media & Technology Group (DJT) announced the launch of four new Truth Social–branded Separately Managed Account (SMA) investment strategies on January 13 2026. The SMAs are offered in partnership with Yorkville America Equities and Index Technologies Group and are designed to give investors exposure to portfolios built around American values and priorities. DJT has provided seed capital to fund the initial accounts, positioning the company to capture a fee‑based revenue stream that could help offset the weak advertising and subscription income from its core Truth Social platform.
The partnership brings together DJT’s political brand, Yorkville’s America‑first asset‑management expertise, and ITG’s data‑driven thematic investment framework. The four SMAs will be marketed under the Truth Social brand, with each strategy targeting a distinct sector of the U.S. economy that aligns with the company’s stated values. By leveraging its media presence and political following, DJT aims to attract investors who seek both financial returns and ideological alignment.
DJT’s financial performance in recent periods underscores the strategic importance of the new venture. In the third quarter of 2025, the company reported a net loss of $54.8 million on revenue of $0.97 million, while its full‑year 2024 results showed a net loss of $400.86 million on sales of $3.62 million. The company’s core Truth Social platform has struggled to generate sustainable advertising revenue, and the new SMA launch represents a deliberate effort to diversify income sources and create a more stable fee‑based business line.
Management emphasized the significance of the move. CEO and Chairman Devin Nunes said the launch “represents a milestone in the expansion of our financial services effort” and highlighted DJT’s commitment of seed capital to support the initiative. Yorkville CEO Troy Rillo noted that the collaboration “brings together complementary expertise in asset management, media, and technology to deliver a unique offering for today’s investors.” ITG Managing Partner Jon DuPrau added that the SMAs “combine financial performance with values‑based scoring, empowering investors to align capital with American innovation and values.”
The new SMAs are expected to generate modest fee income that could provide a tangible source of operating revenue. While the fee‑based model is unlikely to immediately offset DJT’s large operating losses, it offers a long‑term growth opportunity that aligns with the company’s broader strategy to reduce reliance on advertising and subscription revenue. The launch also signals DJT’s intent to leverage its political brand in new markets, potentially opening additional revenue streams as the company continues to navigate challenges in its core media and streaming segments.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.