DraftKings Inc. launched a month-long campaign for Responsible Gaming Education Month (RGEM), featuring a sweepstakes that offers customers the chance to win NFL tickets, including a grand prize trip to Super Bowl LX. The campaign aims to promote responsible play and encourage engagement with the company's responsible gaming tools.
Customers can enter the sweepstakes by utilizing tools such as 'My Budget Builder' and 'My Stat Sheet,' which provide personalized insights into gaming activity and allow for setting customized limits. This initiative combines new technology with meaningful efforts to help customers make more informed choices as the NFL season kicks off.
Lori Kalani, Chief Responsible Gaming Officer at DraftKings, stated that the campaign recognizes and celebrates customers who use these resources, fostering a more informed and responsible gaming culture. This proactive approach to responsible gaming is central to DraftKings' product design, customer education, and long-term strategy.
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