DraftKings quietly launched a new subscription service, DraftKings Sportsbook+, for select customers in New York on December 28, 2024. The service, priced at $20 per month, is designed to provide paying customers with enhanced odds, specifically offering up to a 100% profit boost on winning parlays.
For example, a two-leg parlay would receive a 10% boost, while an 11-leg parlay would qualify for the full 100% boost, with a maximum eligible bet of $25. This initiative aims to create more excitement and value for DraftKings' extensive parlay offering, a profitable and growing area for sportsbooks.
New York, with its 51% sports wagering tax rate, serves as a strategic testing ground for this new service. DraftKings is exploring this model to help offset the high taxes in the state and enhance the fan experience, potentially expanding the service to other states based on its performance.
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