DraftKings Inc. will begin offering its mobile sportsbook in Missouri on December 1, 2025, after receiving a temporary direct mobile wagering license from the Missouri Gaming Commission. The license allows DraftKings to operate statewide without affiliation to a land‑based casino or professional sports team, giving the company full control over its betting platform and customer experience.
The Missouri launch makes DraftKings the 29th U.S. jurisdiction in which it operates, adding to its existing presence in 28 other states, Washington, D.C., Puerto Rico, and Ontario, Canada. The expansion is expected to broaden the company’s handle and revenue base, as Missouri’s strong sports culture and professional teams—such as the Kansas City Chiefs and St. Louis Blues—provide a ready audience for mobile betting. DraftKings’ management has highlighted the state’s large fan base and the potential for high‑margin in‑play betting and parlays to drive growth.
The company will host a ceremonial first‑bet event on December 1 at The Palladium in St. Louis. The event will feature Missouri sports legends Tony Gonzalez, Isaac Bruce, and Brett Hull, and Missouri House Speaker Jonathan Patterson is expected to attend. DraftKings will donate $50,000 to the Veterans Community Project, supporting veteran housing initiatives in the state. The event underscores the company’s commitment to community engagement and local partnership as it enters a new market.
Financially, DraftKings’ recent earnings provide context for the Missouri launch. In Q3 2025, the company reported revenue of $1.14 billion, up 4.4% year‑over‑year, while sports betting revenue fell 9.3% due to customer‑friendly outcomes. iGaming revenue grew 24.9%, offsetting the decline in sports betting and supporting overall revenue growth. The company revised its FY 2025 revenue guidance downward to $5.9 billion–$6.1 billion and Adjusted EBITDA to $450 million–$550 million, reflecting the impact of volatile sports outcomes and increased promotional spend. In Q2 2025, revenue hit $1.51 billion, a 37% jump, driven by strong customer acquisition and higher sportsbook hold percentages, but the company still maintained a cautious outlook for the full year.
DraftKings’ management has emphasized disciplined growth and strategic investments. Chief Revenue Officer Greg Karamitis noted that Missouri’s “rich sports culture” and professional teams make it an attractive market, while the company’s broader strategy focuses on expanding its Predictions product, executing share buybacks, and investing in high‑margin opportunities. The company’s AI‑first approach is intended to improve operational efficiency and scale, supporting the launch in new jurisdictions like Missouri.
Competitive dynamics in Missouri are intense, with other operators such as FanDuel and Penn Entertainment also vying for market share. DraftKings’ direct mobile license gives it a cost advantage by eliminating the need for a land‑based partner, potentially allowing it to offer more competitive odds and promotions. The company’s partnership with local sports franchises, including its official betting relationship with the Kansas City Chiefs and the St. Louis Blues, further strengthens its brand presence in the state.
Analysts have generally viewed DraftKings’ expansion into Missouri positively, citing the state’s large fan base and the company’s strong execution track record. While the company’s recent guidance reflects headwinds from customer‑friendly sports outcomes, the launch is seen as a strategic move to diversify revenue streams and capture high‑margin betting opportunities in a new market.
The Missouri launch aligns with DraftKings’ broader growth strategy, which includes expanding into new states, enhancing its product portfolio, and leveraging technology to improve customer experience. The company’s ability to secure a direct mobile license and partner with local sports teams positions it well to capture market share in Missouri and supports its long‑term revenue and profitability goals.
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