DraftKings rolled out a Spanish‑language interface for its Sportsbook & Casino app on November 25, 2025, automatically switching the app to Spanish for users whose device language is set to Spanish. The update covers account onboarding, betting content, promotions, and responsible‑gaming tools, and is available to all U.S. and Ontario users in the coming weeks after a phased rollout to select existing customers.
The launch is part of DraftKings’ strategy to capture the growing Hispanic market, which represents roughly 20% of the U.S. population and includes millions of Spanish‑speaking residents in key states such as California and Texas where online sports betting remains illegal. By offering a fully localized experience, DraftKings aims to increase engagement, reduce friction for new sign‑ups, and build loyalty among a demographic that has historically been underserved by U.S. sportsbooks.
Management highlighted the timing of the rollout as a “tailwind” ahead of the 2026 FIFA World Cup, which will feature a large Spanish‑speaking audience. Chief Product Officer Corey Gottlieb said, “Today, Spanish‑speaking players represent a growing segment of DraftKings’ customer base. By bringing Spanish‑language functionality to our best‑in‑class product, we’re creating a more intuitive experience for our customers and expanding our total addressable market.” CEO Jason Robins noted on the November 7 earnings call that the build‑up to the World Cup is the “perfect time” to launch the feature.
DraftKings is not the only operator targeting Spanish speakers. PointsBet already offers a dual English‑Spanish sportsbook, and competitors such as FanDuel and BetMGM are exploring similar initiatives. However, DraftKings’ comprehensive app‑wide localization, combined with its strong brand and regulatory presence in the U.S. and Ontario, positions it to capture a larger share of the Hispanic betting market than its peers.
While the fact‑check report does not provide specific KPI projections, the company’s broader strategy suggests that the Spanish‑language launch is expected to drive user acquisition, engagement, and retention. By lowering language barriers, DraftKings anticipates higher conversion rates from sign‑up to active betting, which could translate into incremental revenue in the short to medium term. The rollout also aligns with the company’s commitment to digital accessibility, extending WCAG 2.0‑compliant design to a broader user base.
The launch underscores DraftKings’ focus on market expansion and product differentiation. By addressing a sizable demographic that has been historically underserved, the company is positioning itself for growth ahead of major sporting events and in states where legal betting is still emerging. The Spanish‑language experience is a strategic move that could strengthen DraftKings’ competitive edge and accelerate its path to capturing a larger share of the U.S. sports betting market.
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