TUMS has teamed up with DraftKings to launch the 'TUMS Fantasy Foodball Pool,' a new free online game designed to engage gameday food enthusiasts. Players can create lineups of their favorite food and drink combinations for a chance to win a share of $40,000 in total cash prizes.
This partnership aims to connect with a broad audience of football fans who are also focused on gameday food, as a survey revealed that 1 in 4 viewers prioritize food during the biggest day in football. The initiative leverages the popularity of fantasy sports to promote both brands.
The 'TUMS Fantasy Foodball Pool' provides a unique, non-gambling related engagement opportunity for DraftKings, expanding its brand presence beyond traditional sports betting. This collaboration highlights innovative marketing strategies to attract and entertain users.
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