Dole Packaged Foods LLC has appointed Haberman, a Minneapolis-based modern storytelling agency, as its creative and media strategic lead for the launch of the new Dole Whip® fruit-first frozen treat. This product is now available in select grocery stores nationwide, marking a significant expansion for the popular treat.
Haberman will spearhead an integrated summer campaign encompassing creative development, paid media, public relations, and influencer partnerships. The strategy is rooted in the Dole Whip brand's legacy and aims to engage consumers through joyful storytelling.
This initiative represents a strategic move by Dole Packaged Foods to bring a beloved product to a broader consumer base through retail channels. The launch of Dole Whip in grocery stores is expected to tap into new market segments and contribute to the company's packaged foods revenue.
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