Influencer platform Later is utilizing Domo’s AI and data platform to collect, visualize, and scale its data, driving decisions and accelerating its leadership in the retail and marketing space. Later experienced explosive growth in 2022, leading to challenges in managing its vast data volume and providing effective insights to its social media creator network.
With Domo’s platform, Later has successfully managed its data complexity, enabling its creators to sell and earn more revenue faster. Domo helped identify a 'golden path' to success by analyzing how its 750 most successful creators use the platform, providing actionable insights to increase engagement and deliver greater value to brand partners.
Later is now leveraging Domo to help brands understand how creators can drive revenue, aiming to position influencer marketing to rival paid search and social in terms of simplicity and data-driven impact. This partnership demonstrates Domo's capability to support rapid growth and unlock new revenue streams for its customers.
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