Nucleus Research reported that customers using Domo’s AI and Data Products platform achieve a return of $6.93 for every dollar invested. The rigorous ROI analysis revealed an average return on investment of 536% and an average payback period of nine months for Domo customers.
The report highlighted consistent benefits, including a 35% improvement in user productivity, 20% technology cost savings, and an average 15% increase in revenue. Some customers observed returns as high as 1,670% and up to 197% increases in lead growth for targeted segments by aligning campaigns with data-driven insights.
Nucleus Research noted that Domo’s rate of return surpasses that of general analytics technology, positioning the company well in a competitive market. Advancements in AI-driven analytics and integration with emerging data technologies ensure Domo remains a strong player.
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