Douglas Elliman Inc. announced on January 7, 2026 that its in‑house mortgage platform, Elliman Capital, is now available throughout the New York market, covering New York City, Long Island, the Hamptons, North Fork, Westchester and Hudson Valley. The rollout brings the full suite of loan products—conventional, jumbo, construction, commercial, bridge, FHA, VA and USDA—to one of the country’s most lucrative real‑estate markets.
Elliman Capital’s expansion is powered by a partnership with Associated Mortgage Bankers, enabling agents and clients to access competitive rates, a wide array of loan options and support for non‑traditional borrowers such as self‑employed individuals, investors and foreign nationals. The platform integrates seamlessly with Douglas Elliman’s brokerage operations, allowing agents to manage listings and financing in a single workflow.
The move deepens Douglas Elliman’s high‑margin luxury brokerage model by capturing loan origination fees and potentially increasing transaction volume and average deal size. By bundling financing with brokerage services, the firm positions itself to compete more effectively against tech‑enabled brokerages that already offer integrated lending solutions, while reinforcing its leadership in the luxury segment.
Michael S. Liebowitz, President and CEO, said the launch “extends the convenience and oversight that our agents and clients enjoyed in Florida to the New York market, giving buyers a single trusted source for both real‑estate and financing.” He added that the partnership with Associated Mortgage Bankers “provides the expertise and technology needed to deliver competitive rates and a broad product mix.”
The New York market represents a significant opportunity; it is one of the nation’s most active luxury real‑estate hubs. Elliman Capital had previously launched in Florida in July 2025, and the New York rollout follows a phased strategy that expands the platform into high‑value markets, positioning the company for sustained growth in its core luxury brokerage business.
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