Dover Fueling Solutions Launches 4Court Media, Expanding Forecourt Advertising Footprint

DOV
December 17, 2025

Dover Fueling Solutions, a division of Dover Corporation, announced the launch of 4Court Media on December 16, 2025. The new retail‑media network connects brands with drivers at fuel dispensers by leveraging the company’s existing Wayne® fuel‑dispenser screens, delivering multimedia advertising content during the fueling experience.

The platform is already active at more than 1,500 independent fueling locations nationwide, with 13,000 high‑definition screens—27‑inch and 12‑inch displays—operating across the network. 4Court Media offers advertisers a scalable, high‑quality alternative to traditional forecourt advertising, enabling targeted messaging and the ability to integrate retailer‑specific promotions alongside national campaigns.

The launch marks a significant operational milestone for DFS, creating a new high‑margin revenue stream that complements its core dispensing and payment solutions. 4Court Media monetizes the captive audience of drivers, positioning DFS to capture incremental advertising revenue while strengthening relationships with its retail partners. “Advertisers finally have a scalable, high‑quality alternative for engaging consumers at the dispenser,” said Dan Seymour, Commercial Partnership Lead for 4Court Media. “The network provides a powerful way to reach highly engaged consumers at a key decision‑making moment,” added Kendra Keller, Vice President and General Manager, North America for DFS.

Dover’s Q3 2025 earnings provide context for the launch. Revenue rose to $2.08 billion, up 5% organically, while adjusted diluted EPS reached $2.62—$0.12, or 4.8%, above analyst expectations of $2.51. Strong demand in CO2 refrigeration and data‑center solutions drove revenue growth, and disciplined cost management preserved margins. CEO Richard J. Tobin noted, “The launch of 4Court Media underscores our commitment to expanding high‑margin opportunities and leveraging our strong distribution network.” The company raised its full‑year 2025 EPS guidance to $9.50‑$9.60, reflecting confidence in continued demand and margin expansion.

Investors responded positively to the Q3 earnings, with analysts highlighting the EPS beat and guidance raise as evidence of robust execution. The introduction of 4Court Media is expected to further strengthen DFS’s competitive position, providing a new growth engine that leverages existing infrastructure and deepens retailer relationships.

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