Colossus Media LLC, a subsidiary of Direct Digital Holdings, announced a partnership with Confiant, a leader in cybersecurity for digital advertising, on October 8, 2024. This collaboration aims to combat malicious advertising and criminal activity online, safeguarding publishers, advertisers, and consumers.
The partnership integrates Confiant's advanced cybersecurity technology with the Colossus SSP platform, complementing existing quality control measures. This approach targets both security violations from malicious code and quality violations like misleading ads.
Initial results from the partnership show a significant improvement in ad quality and safety. Security violations have been reduced from an industry average of 0.19% to less than 0.002%, and ad quality violations dropped from 1.57% to 0.08%, representing a nearly 95% reduction across both issues.
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